Propaganda and the Human Mind

24 April 2005

今天的节目是关于宣传的话题。Our guest will beOrville Schell, Dean of theBerkeley School of Journalism. The episode will focus on the nature of propaganda, on what precisely is wrong with it, on the difference between the production and dissemination of propaganda in democratic and totalitarian societies and on what we can do to combat it.

有些人天真地把宣传与极权主义政权联系在一起。当然,纳粹、苏联和中国的共产主义者,以及萨达姆·侯赛因(Saddam Hussein)这样的残暴独裁者,都曾大量地、有时甚至是非常有效地使用宣传手段。但是,极权主义者可能不需要成为真正的宣传大师,因为他们通常只是威逼人民至少表面上相信和默许。用李普曼的话来说,在资本主义经济下的所谓民主社会,政治共识和经济需求都是制造出来的,宣传已经上升到真正崇高而阴险的艺术形式。事实上,在我看来,在很大程度上,通过对公共传播和代表手段的宣传操纵,集中的、自私自利的权力在我们的政治和经济中占据了如此多的份额,成功地彻底贬低了我们的公共话语。

我不知道我们是否能打破狭隘的、自私自利的精英对公共传播和代表手段的控制。有一件事给了我一丝希望,那就是互联网的兴起,以及它那狂野不羁的博客圈。可以肯定的是,互联网仍然是如此的狂野和不受控制,它可能最终成为更多的热而不是光的来源。但是,因为它向许多人开放,它至少是一个有争议的表述受到争议的地方,有时是相当严格和彻底的。

但我今天上午关于宣传的主要想法与机构改革无关,而是与个人思想逐一改革的前景有关。很明显,我们自己的思维习惯,即使不是所有人,也是很多人根深蒂固的思维习惯,常常让我们容易受到宣传的影响。例如,我们都有一些倾向,喜欢安慰性的谎言,而不是残酷的真相。这让我们很容易成为那些利用安慰性谎言来让我们同意我们可能不会接受的议程的人的猎物。在战争的准备阶段,权威人士反复告诉我们,我们将作为解放者受到欢迎,伊拉克储存了大规模杀伤性武器,伊拉克与9/11有某种隐约的联系,战争将迅速、廉价,主要由伊拉克的石油提供资金。等等。可以听到一些反对的声音,在远离舞台中心的地方低声说,事情并非如此。但公众基本上忽略了这些声音,相信了他们被告知的故事。

The wonder is less that we bought the initial tale, but that for many many the belief in the tale persisted even as the evidence spoke decisively against it. Once the comforting falsehoods had taken hold, they had vice-grip on our beliefs. This vice grip is the result of what social psychologists call confirmation bias -- the tendency to notice and seek out what confirms one's beliefs, and to ignore, avoid, or undervalue the relevance of what contradicts one's beliefs. Confirmation bias often leads us to subject putatively disconfirming evidence to very severe criticism or outright dismissal.

I suspect that our tendency toward confirmation bias is deeply ingrained in the evolutionary pre-history of our mind-brains. But that is a subject for another day. But I also suspect that a disposition to confirmation bias is connected to a tendency to overestimate our own epistemic reliability. If I find myself believing some proposition, then I also find myself believing that I have a good reason to believe that proposition. After all, one tends not to think of oneself as believing what one believes for no good reason. But that may appear to suggest that someone who challenges what I believe, doesn't just challenge my belief, but also challengesme. So, for example, if I have committed to believing Bush's rationale for the war, what am I to think about myself if I allow that that rationale is entirely fictitious. That I'm not such a good believer after all? That I was a mere dupe? That's a hard truth, few are naturally disposed to accept. Rather than take myself to be a dupe, why not take someone who purports to present evidence for a contrary proposition to be mistaken. Which is more comforting?

There are lots and lots of other foibles of human reason, widely discussed by social psychologists, and exploited by the masters of propaganda, that I won't elaborate on right now. We talked about this a fair bit on an earlier episode of Philosophy Talk called"Humans: The Irrational Animal?"Check it out.

Sometimes the truth does simply force itself on us. Asleep in the woods, you are awakened by what appears to be a very hungry bear. You could believe the initially comforting, but ultimately self-defeating falsehood that you are just dreaming and in no danger. Or you could believe the hard, disquieting truth that you are about to be attacked. Very likely, you believe the disquieting truth over the comforting falsehood. But truth seldom forces itself on us in quite that way. Truth is hard and elusive. We often have to force it out via an unrelenting search for evidence pro and con and unyielding arguments that are never satisfied with mere comfort and convenience.

人类的思想是否可以受到教育,使我们总是喜欢对证据的不懈追求和不屈不挠的论点,而不是安慰和轻松的谎言?这当然是一个经验问题。不幸的是,许多被宣传和营销大师利用的人类推理的弱点被证明是相当强大的。另一方面,有越来越多的证据表明,当事情得到合理的安排时,至少我们的一些缺点会消失。这是一个复杂的问题,我在这里就不讲了。暂时的底线是,我们不知道教育在纠正认知缺陷方面能起到多大作用,正是这些认知缺陷让我们在操纵大师面前如此脆弱。此外,我们的教育机构是由控制他们的人控制的,我怀疑仅仅教育就会取代大规模社会改革的需要,重新分配和配置公共交流和代表的手段。尽管如此,我还是希望自己不是完全天真或自欺欺人地认为,有一个地方可以与宣传的力量进行斗争。

Comments(6)


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Guest

Monday, April 25, 2005 -- 5:00 PM

"But I also suspect that a disposition to confirm

"But I also suspect that a disposition to confirmation bias is connected to a tendency to overestimate our own epistemic reliability."
I think that the disposition to confirmation bias stems more from a normative desire to transform the world toward our ideals. The desire for theoretical knowledge seems to be subsumed by the desire for normative knowledge and its application in good living. I come to know what is good to do after I discover what is good to have. People are interested in knowledge that helps them do the good or that will further the pursuit of pleasure. If they can't see how the knowledge will further their well being, they will ignore it.

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Guest

Monday, April 25, 2005 -- 5:00 PM

Most humans don?t like to think. They don?t l

Most humans don?t like to think. They don?t like dealing with Concepts that are strange or new to them, ?where the floor is fragile.? They like to deal with common ideas that they are comfortable with. Meanwhile they don?t realize that these ideas are chains on their minds. What did Hegel say about knowledge, it is a dialectical process? One idea must come in conflict with it?s opposite to produce another idea. Consciousness is supposed to evolve, not stay static.
No one has answered my question about if they agree with Kant?s idea that education cannot teach Judgment. That education is only a collection of principles. Somehow education and experience need to go hand in hand.
Humans are creatures of habit. You cannot imagine how many thoughts and actions are constantly repeated day after day without question. Repetition is considered intelligence! Marketing Marketing Marketing. Memetics Memetics Memetics. Does anyone know of the interaction between the Internet and Memetics? Marketers are going to mold into your minds their idea with the one that you are most comfortable with and hold dearly too. You should have a guest on Memetics and talk about the power of Memes.
We indeed are undergoing an Extraordinary Revolution in Humanity with the Internet. ?If What is Rational is Actual, and What is Actual is Rational? as Hegel states, we should see extraordinary progress in human production in the next century. That is until we have mind control microchips in our heads
****THE PROGRAM ON GENETIC DETERMINISM IS NOT WORKING*****

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Monday, April 25, 2005 -- 5:00 PM

Homer: We're working on the Genetic Determinism

Homer:
We're working on the Genetic Determinism show. It should be up and working tomorrow. Sorry about that.

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Guest

Monday, April 25, 2005 -- 5:00 PM

In a magazine once I read about this experiment wh

In a magazine once I read about this experiment which is relevant to what you say (if anyone knows who did the experiment I would love to know). Basicallly, someone stood on a street corner and asked X amount of people for a small amount of money for a phonecall - something like 30% gave him the money; the next day, same place same time same clothes, etc. - one difference though, before asking for the money, he asked for the time. This time a significantly larger amount of people gave him the money.
The basic conclusion was that once you have said 'Yes' to giving the time, it's more difficult to say 'No' to the money. For me this explains why people seek to avoid a beggar's eyes: once they acknowledge the presence of another human, it's difficult to ignore them.
In relation to your post above; it can be extrapolated that once one's 'cognitive pathways' (for want of a better phrase; 'cognitive' could be replaced by 'ethical', 'conscious', or whatever) are opened along certain pathways, we find it very difficult to turn around or get off the 'path'.

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Guest

Thursday, October 20, 2005 -- 5:00 PM

"The episode will focus on the nature of propagand

"The episode will focus on the nature of propaganda..."
I don't see the nature of propaganda discussed above. I hold that the nature of propaganda is magic.
"Propaganda that looks like propaganda is second-rate propaganda."
-Larry Beinhart
Wag The Dog
Based on Beinhart's assertion, the only propaganda that we can discuss is propaganda that we see, which is second-rate propaganda because it appears to us propaganda.
Just like magic, when you can see how the trick is working, it is no longer state-of-the-art magic. The revealers of magic are always two-steps behind the creators.
The nature of propaganda is disguised influence. Simply knowing a trick is being performed is second-rate magic.
“这一集将集中在……(宣传)到底哪里出了问题……”
Looking at propaganda from the perspective that propaganda is inherently wrong is a damned perspective, a perspective that things are inherently good or wrong. This perspective actually reinforces the nature of propaganda. Propaganda was created as a cost-effective tool to spread the empirical rightness of The Church:
"The Catholic Church coined the word 'propaganda' in 1622 within the Sacra Congregatio de Propaganda Fide, which was commissioned by Pope Gregory XV. One of Pope Gregory?s accountants came to the conclusion that it was more cost effective to teach Catholicism than to invade and force conversion. The accountant had the insight to recognize that a territory could be acquired by converting people?s minds. If you convert the minds, the bodies will follow. And, converting minds is less expensive than physically enforcing new sovereignty."
http://www.gnn.tv/B08094
I suggest that holding propaganda as inherently wrong is like saying that TNT is evil. I'm convinced that the good/bad perspective is what makes propaganda most effective.
As a student I was fascinated by suceptibility to hypnosis. I was amazed that subjects with the highest susceptibility to hypnosis were regularly those that said they were highly susceptible to hypnosis and those who ardantly help they were not at all susceptible to hypnosis.
"The episode will focus on ...on the difference between the production and dissemination of propaganda in democratic and totalitarian societies..."
随后的讨论并没有在民主社会和极权社会之间建立一个相互排斥的区别。我不确定演讲者会把美国放在哪一类。我不是害羞。我不知道。有多少国家以极权主义为荣?据我所知,纳粹德国的新闻剪报和美国的“自由”新闻并没有那么不同。
“这一集将集中在……以及我们能做些什么来对抗它。"
Perhaps a combative mindset is actually the best fuel for the sustainability of propaganda's effectiveness. I beginning to think righteousness is the shadow of propaganda. That when I hear righteousness, I may begin to see propaganda I hadn't noticed before.
有一种可能性是,上面的对话更多地授权了宣传,不管那是什么,而不是“对抗”宣传的影响。
Prof. Douglas Rushkoff suggests that transparency is the route away from covert influence in the September issue of Arthur Magazine. I think there is great merit to his discussion and suggestion:
?Is it okay for those of us with the best of intentions to use the same thought weapons as our foes?? Pg 9
洛西科夫在文章的结尾写道:摆脱这种混乱的捷径不是通过我们的新技术来学会操作——甚至不是教别人如何操作。相反,我们必须弄清楚如何利用所有这些工具,尽可能诚实、透明地告诉和传播真相。Pg 69
I don't see the black and white of propaganda as good or bad. I think appropriateness is more a matter of intent.
I'm glad propaganda was employed to defeat Hitler.
I'm also not sure that dangerous things are always bad.
b.e. hydomako points out:
“小剂量的疾病就像疫苗一样,所以我们的身体?美国的免疫系统可以学会自我防御。大众媒体充斥着我们的感官,迫使我们消费越来越多,因为我们必须知道接下来会发生什么。我们是吗?如果我们不去,会安全吗?我不知道发生了什么事?
Modern media has become increasingly manipulative and assaulting on each and every person who finds him or her Self awash in the endless sea of endorsements, messages, suggestions, enticements, and so on, that it produces repetitively, day in & day out. Seemingly more than ever before, media agencies have discovered methods based on sound principles which tap into the deeper realms of our mind, and are designed to distract the conscious mind while carrying out their intention. This intention appears to carry with it a disease or sickness the effects of which we see indirectly manifest in some of the occurrences & events in our cultures & in our world(s). It is, then, imperative that we begin to understand the effects that modern media have upon us, and an excellent presentation of this in found in Ben Mack?s Poker Without Cards, the book advertised on the back cover of the September Arthur."
谢谢你的考虑。我很抱歉利用这个机会明目张胆地宣传。我希望我对您的询问有所帮助。
我认为探索直接反应营销是一个更有成效的努力。
Perhaps covert influence is an apt definition of propaganda. Which, brings me back to magic.
Crowley said he was studying and discussing effectiveness. Various religious groups label Crowley evil. When I read Crowley, I see a discussion of marketing.
Marketing has emerged as a legitimate face of perception study and the study of effectiveness, a socially acceptable way to understand magic theory. These techniques and discussions would have had us all murdered 200 years ago. The Puritans who founded America didn?t suffer well the presence of alternative perceptions and realities.
谢谢你的考虑。在关注经济时代,你只是用你的时间付钱给我。在我看来,上面读到的对话可以编入乔治·奥威尔的《动物庄园》的现代化。亲爱的读者,我希望你不会仅仅因为我的鲁莽或者我挑战你觉得舒服的观点而拒绝我的想法。我看到上面有很多指责,当我读到政治正义时,我感到不安。日益加剧的政治焦虑造成了人类一些最恶劣的行为。但是,我被困住了,因为延伸这条思路会让我回到好与坏。
你能帮我一下吗?谢谢你的合作。
Warmly,
Ben Mack
aka Howard Campbell

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Guest

Monday, July 23, 2007 -- 5:00 PM

Guided by emotional stimuli, we are led to commit

Guided by emotional stimuli, we are led to commit acts that we normally would never dream of perpetrating. The protagonists of propaganda know this well, and, thus, exercise their powers to create conditions that will make their assault on the public mind more successful.